Plant-based jerky brand It’s Jerky Y’all is the title sponsor for Rowdy Girl Sanctuary’s Vegan May Fest coming up on May 19, 2018. A day filled with vegan education, entertainment, food, and more, the event will feature keynote speaker Jane Velez-Mitchell.
“We love supporting Rowdy Girl,” says It’s Jerky Y’all creator Brett Christoffel. Attendees will be able to sample It’s Jerky Y’all and listen as an influential television journalist and author live streams her thoughts on animal welfare and a compassionate lifestyle to her nearly 800k Facebook followers.
It’s Jerky Y’all got started when animal lover Brett learned that beef was his great state’s largest contribution to America’s stomachs. He set out to shift habits with a tasty, tender, 100% plant-based jerky made with zero animal involvement.
Why plant-based jerky? Plants deliver more protein with less impact on people, animals, and the planet. “The jerky business is a nearly 3 billion dollar industry — I thought it could use some kinder options,” Brett says. A portion of every sale goes to support Rowdy Girl.
The best news? Superior flavor and texture. Savory, satisfying texture is critical for jerky fans. Brett made sure his jerky was tender—but not too tender—and selected the best Texas ingredients to create three unique, plant-based recipes.
“We choose only the finest slow-roasted chipotles and use sea salt from a pure, ancient seabed. We use pecan smoke because Pecan is the State Tree of Texas — and when we want sweet, we reach for prickly pear cactus, the state plant of Texas.” It’s Jerky Y’all is proud to be a GO TEXAN product, a program that celebrates Lone Star pride.
Most of all, Brett enjoys helping people understand they don’t need a cow to satisfy their craving for great jerky. All the protein in beef comes from the plants cows eat. “We cut out the middle critter because it’s better for every body,” he quips. Head to Rowdy Girl Sanctuary’s Vegan May Fest to try all 3 Texas-inspired It’s Jerky Y’all flavors: Black Pepper & Sea Salt, Prickly Pear Teriyaki, and Prickly Pear Chipotle.
It’s Jerky, Y’all, is a certified non-GMO whole soybean product that is also Kosher and gluten-free and made in a level two certified Gluten-Free and kosher facility. Soy delivers all nine proteins people need, plus fiber, vitamins, minerals, antioxidants, and phytochemicals. Plant-based snacks help people skip saturated fats, cholesterol, hormones, antibiotics, or other issues associated with animal protein.
When you’re ready to taste the future of jerky, shop single-serve pouches and 6-packs at ItsJerkyYall.com, look for It’s Jerky Y’all products on Amazon soon. For more on Rowdy Girl Sanctuary’s Vegan May Fest, visit rowdygirlsanctuary.org/vegan-may-fest/
