Join The Movement

"Texas is the largest beef producer in the US, and I am committed to making Texas the largest US plant-based protein producer too." - Brett Christoffel - Founder and CEO

Our Plant-Based Mission

  • → Nourish and delight our customers with bold Texas flavors in plant-based proteins
  • → Save animals
  • → Place less of a burden on Earth

One taste and you'll see — the best Food on the planet is plant-based!

Plant-Based Jerky

The crowd favorite that started it all!

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Try Our Sampler Pack

Try all our flavors and find your favorite! 3 flavors of plant-based jerky, and our delicious plant-based bacon bits!

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The most Bacony Bacon Bits

Add these plant-based bacon bits to salads, stir-frys and more!

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Plant-based Snack Flavors

Our plant-based foods are made with Texan flavors inspired by our great state. Our clean jerky and bacony bits recipes featuring plants special to Texas, from the prickly pear to the chipotle pepper. Try them all and find a fave — they’re sure to have you whoopin’ and a hollerin’ for more

Follow our Youtube Channel for company news and the latest updates!

Giving Back

A portion of all our sales go directly to helping rescued animals. Meaning you can enjoy the taste of our plant-based snacks whilst also helping a vegan sanctuary.

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