Turn up the heat in your jerky set with Jalapeño Barbecue, the newest flavor from All Y'alls Foods and our spiciest jerky yet.

It combines sweet, smoky barbecue flavor with a bold jalapeño finish, creating an approachable heat that keeps customers coming back for another bite. Made from whole, non-GMO soybeans and olive oil, every 2.69 oz bag provides 15g of protein, 8g of fiber, and 0mg cholesterol.

The Smarter Jerky™ gives shoppers the protein, chew, convenience, and bold flavor they expect from jerky, while adding meaningful fiber and using plant protein instead of animal protein. It is an excellent choice for meat eaters, flexitarians, vegetarians, and vegans looking for a smarter everyday snack.

Born in Texas and inspired by the bold flavors of the Panhandle Plains, Jalapeño Barbecue is built for snacking straight from the bag or adding flavorful plant protein to salads, bowls, tacos, chili, and more.

Snack it. Top it. Cook it.

Why retailers will love it

New, attention-getting flavor with strong barbecue appeal
The spiciest flavor in the All Y'alls lineup
15g of protein per bag
8g of fiber per bag
0mg cholesterol
Made from whole, non-GMO soybeans
Made with olive oil
Approximately 50% less sodium than the previous jerky formulation
Just 400mg of sodium in the entire bag
Certified Vegan
Satisfying chew made for the traditional jerky set
Appeals beyond vegan shoppers to meat eaters and flexitarians
Shelf-stable and easy to merchandise
Individually packaged for grab-and-go sales
Born in Texas with a bold regional flavor
Mission-driven brand with more than 600,000 bags sold
All Y'alls Foods has been sold at H-E-B for more than six years

Flavor profile

Sweet • Smoky • Spicy

A sweet and smoky barbecue flavor up front, followed by a bold jalapeño kick. This is our hottest flavor by far and a strong choice for shoppers who actively seek spicy snacks.

Key product details

Case pack: 6 individual bags
Bag size: 2.69 oz
Total case weight: 16.14 oz
Suggested retail price: $8.49 per bag
Protein: 15g per bag
Fiber: 8g per bag
Sodium: Approximately 400mg per bag
Cholesterol: 0mg
Primary protein: Whole non-GMO soybeans
Oil: Olive oil
Dietary positioning: Certified Vegan, plant-based, and non-GMO
Shelf life: 12 months
Country of origin: United States
Brand origin: Born in Texas

A bold, spicy addition to the jerky set that gives shoppers 15g of protein, 8g of fiber, and the satisfying chew they want, without the cholesterol found in animal-based jerky.

Suggested merchandising

Place Jalapeño Barbecue:

In the primary jerky and meat snack set
Besides traditional beef, turkey, and specialty jerkies
In grab-and-go snack displays
Near craft beer, beverages, and road-trip snacks
In high-protein, better-for-you, and outdoor-lifestyle displays
Alongside the other All Y'alls Foods flavors for a complete flavor assortment

I would specifically avoid positioning it only in a vegan or specialty-diet section. Its strongest opportunity lies in the main jerky set, where it can attract meat eaters, flexitarians, and plant-based shoppers.

This page is for approved wholesale customers only.

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