Smoky. Spicy. Tangy. Seriously Hot.

Pre-Order Now - Ships July 28th! Stock arrives July 24th, and we'll get your order out fast. Turn up the heat with our spiciest flavor yet - 15g protein, 8g fiber, 400mg sodium, olive oil, and zero cholesterol.

Inspired by the wide-open Panhandle Plains of West Texas, our Jalapeño BBQ Plant Protein Jerky brings serious heat with a smoky, savory barbecue finish.

This is our spiciest jerky yet—by far. Jalapeño heat leads the way, while barbecue flavor adds just enough smoky sweetness to keep every bite bold, balanced, and hard to put down.

Made from whole non-GMO soybeans, Jalapeño BBQ delivers everything jerky lovers show up for: big flavor, a satisfying chew, convenience, and protein. But this is The Smarter Jerky™, so every bag also delivers 8 grams of fiber, zero cholesterol, no saturated animal fat, olive oil, and 50% less sodium than our previous jerky formulas.

Whether you have always eaten plants or simply want a smarter way to enjoy jerky, this bag was made for anyone who believes better ingredients should never mean boring flavor.

Why You’ll Love It

• Our hottest, spiciest flavor yet
• 15 grams of protein per bag
• 8 grams of fiber—29% of the Daily Value
• 400 mg of sodium per bag
• 50% less sodium than our previous formulas
• Made with olive oil
• Zero cholesterol
• No saturated animal fat
• Made from whole non-GMO soybeans
• Certified Vegan and Non-GMO
• Resealable 2.69-ounce bag

How Hot Is It?

This one is not mild. Jalapeño BBQ was created for people who genuinely enjoy spicy food. The jalapeño heat comes first, followed by smoky, tangy barbecue flavor and the satisfying chew you expect from great jerky.

Snack It. Top It. Cook It.

Tear into the bag whenever you need bold, portable fuel, or chop it over tacos, chili, baked potatoes, salads, wraps, or your favorite bowl for an instant Texas-sized flavor upgrade.

We are doing for jerky what almonds and oats did for dairy: keeping the experience people love while making it from plants.

A portion of every sale supports Rowdy Girl Sanctuary, the first Texas cattle operation turned animal sanctuary.